SaaS Ecosystem Advisory Council

Ryan Burton

Vice President, Product Strategy, Pax8

As Vice President of Product Strategy at Pax8, Burton is responsible for discovering, vetting, and integrating new Pax8 vendors into the company’s ecosystem. Today, the Pax8 line card consists of both well-known brands and new emerging vendors. Under the Product team, the company has built a 150-step vendor vetting process to ensure the partner community is getting the best experience in the industry when purchasing cloud solutions from Pax8.

Previously, Burton worked in sales at MXLogic, one of the world’s largest cloud email security companies. When John Street sold MXLogic to McAfee in 2009, Burton jumped at the opportunity to work with him when Street founded Pax8 in 2012. Burton started at Pax8 pre-revenue and was one of the first sales representatives.

Burton has more than 10 years of experience in the IT industry on the sales and product side of the business.

He holds a bachelor’s in Business Administration from Fort Lewis College.

John Harden

Director, Product, Auvik

Starting his career in tech in High School, John landed his first role at a rapidly growing MSP in Indianapolis. John helped catalyze the growth by building custom solutions to help scale the company. Inside this organization, John launched a product that eventually was a spin-off sister company, where John took a leadership position in its growth. After years of successful growth, John left to found his own company, Saaslio. Saaslio was launched in 2020 & was a rapidly growing SaaS company helping serve the MSP industry he came from solving complex SaaS Management issues. After 2.5 years of leading Saaslio through rapid scale, John navigated Saaslio through the M&A process and was acquired by Auvik, an international player in the IT & Network Management space. Now John serves as a Director of Product for Auvik in its expansion & go-to-market efforts. In John’s spare time, he sits as a co-chair for the CompTIA SaaS Ecosystem Council. John Harden loves networking, entrepreneurship, and helping find ways to mentor individuals in their personal/professional growth. Outside of business & work, John enjoys running, golfing, reading good business books, and the occasional documentary.

Luis Giraldo

Chief Experience Officer, ScalePad

Luis Giraldo serves as ScalePad’s Chief Experience Officer, helming its partner success and IT organizations. In addition to building and selling his own MSP business, Luis previously developed and commercialized SaaS application Monkey Box and has held senior leadership roles in product, strategy, and marketing at major MSP vendors before joining ScalePad. A consummate IT professional and product strategist, Luis provides thought leadership to the industry and frequently presents on MSP best practices and strategies.

Jason Eberhardt

Senior Vice President, Channel, 1 Password

I have wide-ranging experience in the areas of Information Security, security products, and large-scale implementations. I am a positive, results-driven, and innovative individual with proven success in balancing operational efficiency and business growth with client satisfaction, offering more than 21 years’ progressive and stable experience with world-class organizations. I take pride in my ability to effectively combine corporate objectives and values with personal and professional goals, and work ethics. I employ proactive management and strong leadership techniques to generate accomplishment-driven workplace environment, resulting in employee loyalty.  I build and foster strategic business relationships with C-level executives, maintaining customer/partner satisfaction at all levels. 

I have held many positions in my career from being an Implementation Engineer to Chief Technology Officer. I bring all levels of my experience to my positions, and I have the ability to see from both sides of the table. I am an excellent communicator and enthusiastic leader with passion in all that I do, including introducing and leading change.

I care about all I do. When you care everything falls into place. I have a positive can do attitude in everything, and it shows with my personal challenge in every task I works towards.

Isaiah Bockelman

Vice President, Global Vendor Alliances, Pax8

Isaiah Bockelman is a dynamic professional in the field of business development, currently serving as the Vice President of Global Vendor Alliances at Pax8. With an illustrious career marked by dedication and excellence, he has played pivotal roles in the Sales organization at Pax8, where he contributed significantly to building and leading teams that have driven substantial revenue growth through the diverse vendors in the company's marketplace.

Isaiah earned his Bachelor's Degree from Concordia University in Nebraska, showcasing his commitment to academic excellence and professional development. Born and raised in Lincoln, Nebraska, he now calls the vibrant and innovative city of Denver, Colorado, his home.

In his current capacity at Pax8, Isaiah Bockelman leads the Vendor Alliances function and help to drive the go-to-market strategy for the marketplace. His visionary approach and passion for technology have been instrumental in shaping the success of Pax8, a company renowned for its cutting-edge solutions in the ever-evolving realm of business technology.

Isaiah is a proud husband and father and enjoys getting a round of golf in any chance he gets.

Jeannine Edwards

Vice President, Marketing, Asigra SaaSAssure

Jeannine is a SaaS marketing and community leader with 20+ years experience driving revenue, enhancing brand awareness, fostering product adoption, and building customer loyalty within the channel industry. Her comprehensive marketing expertise encompasses brand management, revenue alignment, messaging, demand generation, digital strategies, and field marketing.

Jeannine is celebrated for ideating the role of community within the channel, notably during her tenures with The Channel Company, StorageCraft/Arcserve, and most notably, ConnectWise. Here, she was instrumental in leading the IT Nation event platform to new heights.

Her contributions to the channel have earned her multiple accolades, including eight-time recognition in CRN’s Power 100: Most Powerful Women of the Channel and nine-time honoree in CRN Magazine's Top Women of the Channel. Jeannine is a well-known and dynamic speaker, having covered a wide range of topics within the MSP industry at numerous events.

Jeannine’s passion is consistent and resolute – to help to empower the channel community to optimize success.

Michael Goldberg

Vice President, Sales, ConnectWise

Bio coming soon! 

Heather Harlos

Senior Director, Global Partner Enablement and Program, Proofpoint

Heather has been helping companies optimize their business operations and go-to-market strategies for over 15 years. Before joining Proofpoint, she served in multiple global roles for Fortune 500 companies, helping them create live experiences, leverage modern digital platforms, build strategic partner programs, and empower their customers to thrive. In her free time, she trains hunter/jumper horses and actually could ride before she could walk.

Zachary Kromkowski

Chief Customer Officer, Kromkowski

Zach is co-founder to an innovative platform that automates the hardening of workstations, servers, and browsers to CIS standards, making compliance and security processes more accessible. With a passion for solving complex problems and a love for community education, Zach empowers MSPs and enterprises through webinars, workshops, and consultations.

Colleagues and clients praise Zach’s infectious enthusiasm and unwavering dedication. Known for his relentless drive and competitive nature, Zach combines entrepreneurial spirit with deep cybersecurity expertise on fundamentals. His efforts through market research and roadmap prioritization have positioned Senteon as a trusted partner, delivering robust, automated solutions that enhance security posture.

Zach's mission is to simplify cybersecurity, making system hardening accessible to all no matter the team size. Whether speaking at conferences, leading workshops, or developing new features for Senteon, Zach’s commitment to improving cybersecurity is evident and ongoing.

Dave Maik

Channel Director North America, DefensX

Bio Coming Soon! 

Paul Redding

Senior Vice President, Channel Marketing and Community, CyberQP

As the former CEO of an MSP, Paul has an extensive background in cybersecurity. Throughout the years, Paul has advised scores of healthcare organizations on the security measures they needed to have in place to protect their information and be in compliance with HIPAA.

As the VP of Channel with Compliancy Group, Paul works with technology service provider partners, advising them on how HIPAA compliance can benefit their business. He takes his knowledge to the trade show stage and healthcare industry events educating MSPs and their clients alike on the importance and impact of compliance for their businesses

George Smith

Head of Community & Strategic Partnerships, Augmentt

As Head of Community & Strategic Partnerships at Augmentt, George's role is to oversee many different aspects of Augmentt's programs including Community, Events, Distribution, Vendor Partnerships and Strategic Alliances, all with the goal of helping our partners grow. George is an award winning public speaker and cybersecurity specialist who is instrumental in enhancing Augmentt’s corporate development and growth.

Matt Solomon

Co-Founder, Channel Program

Matt is Chief Business Development Officer and co-founder of Channel Program. He has worked in sales and business development for more than 16 years. Matt had the unique experience of working with one of the channel’s fastest-growing start-ups, ID Agent, helping it grow from zero to 2,000 partners in a two-year period through acquisition, then later to 4,000+ partners. He loves working with people, and is excited to be part of an industry that is growing, changing, and innovating at an unprecedented rate.

Katie Vreeland

Founder, Luminary Creative

Katie is the Founder of Luminary Creative, a channel-only marketing firm dedicated to helping tech companies, particularly MSPs and SaaS startups, craft impactful and straightforward messaging that resonates with their audience. Her journey began over a decade ago with industry giants like Amazon and Avalara. She then solidified vcpi’s reputation as the premier Managed Service Provider in Senior Living and Healthcare and drove sales and marketing at Spectrum Health. Throughout her career, Katie has supported various start-ups, including MSPbots, Thread, FlexPoint, and others. Her expertise lies in building robust Go-to-Market strategies, forging meaningful community connections, crafting compelling brand narratives, and fostering community engagement. Recognized for her innovative approaches, Katie is committed to driving innovation within the MSP realm.